Alpha-Be The Label designers Brenda Chang and Cathy Karuga established the brand in 2015. The philosophy behind the label was always to give women the tools to be bold with their fashion choices without compromising on quality and price point.

The Spring/Summer 17’ collection is called ‘Whimsical Wonderland’ as it is super playful, feminine but with a bit of edge. It stays true to our theme of bold designs with a unique twist and was featured in the Spring/Summer 17′ NYFW through Fashion Palette.

Alpha-Be The Label is for the fashion savvy women who take risks but do so with class and sophistication. This collection is just that; edgy, unique and alluring. While maintaining our identity, this collection pays more attention to the details in both fabric and silhouette.

Brenda Chang & Cathy Karuga
Head Designers & Owners – Alpha-Be The Label